Category Archives: Social Media

Around the web this week…

It’s summer, what can we say? We have been a little MIA about posting, enjoying this beautiful weather and busy with lots of virtual tours! To make it up to you, we have extra terrific links this week to help you increase your online and social media education:

Facebook update: it has now reached 500 million users! Do you think social search is going to change the way people look for things?  Drew Meyers from geekestateblog thinks so.  Facebook has also introduced Questions, a beta product, but soon to be rolled out to everyone. Although Facebook has said the purpose is not meant for advertising or selling, but we think companies will find a way to make it work for them. What do you think? Is there a question you could ask 500 million people that could get you some exposure and sales?

Why bother with social media at all? Unmarketing thinks the “how” of word-of-mouth has changed, but not the “why”.  Read about it here.

Do you read the comments section of a blog post or article? We find it’s here that you will find the best and most useful information! Next time you read an article, take a glance at the comments below to see how others interpreted the article and read some very insightful information. Better yet, be social and post a comment yourself! Include your name and website so people can find you if they like what you have to say.

And finally, advice that we needed ourselves, here are some tips for blogging when you don’t have any time .

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Facebook Pages

With all of the changes Facebook has made recently, we think it’s a great time to go over Facebook Pages and how you can utilize this feature for your real estate business. Facebook fan pages are a way to promote your business without linking your personal profile. “Fans” of your business page, are not your “Friends” and they will not be able to see your personal Facebook profile. You don’t even need to have a Facebook profile in order to create a Business page.

Why do you need a Facebook Business page? There are over 500 million active Facebook users whose web traffic recently surpassed that of Google’s, and it’s growing at a rate of 1 million new users per week! The 35+ age group represents 30% of those users and the 55+ age group grew at a rate of 922.5% in 2009. Google and Bing are now showing Facebook pages in their search results.  If your target market is spending a significant amount of time on Facebook, don’t you think you should be where they are? Click here if you still need more convincing.

How best to create a Business page? First, set up your page. You can do this by going here.

When it comes to naming your page, remember that keywords are important. These are the words that people type into the search bar to find what they are looking for.

What is your page about? Don’t assume you have to create a Facebook page that highlights you, as a Realtor. One of the best ways to utilize a Facebook page is to create a page about your niche area. Become the ultimate source for the area by posting upcoming community events, insider knowledge, and local business recommendations. People who live in this niche area will be interested in the page and people who want to live in the area will be too! You can also post your property listings on this page, if they are in the area, but we recommend mixing up listings with community information to provide value and keep people interested.

Follow the steps to set up your page, but before you recommend the page to your Friends, make sure it looks complete. When your Friends click on the link you suggest, it is more likely they will become a fan of a great looking page, than if it is blank and unappealing.

You can also use an application to add more tabs to the top of the page. Click here to add Static FBML, which allows you to create a tab, name it, and then insert HTML code into the page for a more customized look.

We have added our customer satisfaction survey to our Facebook page:

Once you have 25 fans, you will be able to create a customized URL for your Facebook page. This will give you more information about customize names for your Business page. Just remember, once you name your page, you won’t be able to change it.

For more information about Facebook pages, go here.

Check out SeeVirtual’s Business page at www.facebook.com/seevirtual and become a fan!

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SeeVirtual Posts Your Listings on Twitter

Along with Craigslist, Kijiji and YouTube, SeeVirtual now posts all Virtual Tour listings to Twitter.

Google has started to use Twitter “tweets” in its search results. This means that even if you don’t use Twitter as the social media site it is intended, it is still important to archive your property listing information on Twitter. When someone types in the address of your listing into Google, a Twitter link will be part of the search results they are shown. This link will bring them directly to your SeeVirtual Tour page.

Check out all SeeVirtual tours listings on Twitter  www.twitter.com/SeeVirtualTours

For social media advice and information, follow www.twitter.com/SeeVirtualSteph

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Around the web this week…

Welcome to the start of the May Long Weekend. Happy Birthday Queen Victoria!

Before you head out camping, hiking, or holding multiple open houses, check out what’s been going on in the world of social media this week:

Facebook privacy is all we are hearing about lately, the issue even made the cover of Time magazine. Lots of users are either too confused by the options or really just don’t care about their privacy settings to do much about it. We tried out this handy tool to check and change our privacy settings in Facebook. It was super easy and it worked! So take that Zuckerberg and take 5 minutes to check your settings too. (Reclaim Privacy)

Speaking of, Facebook has now reached 400 million users, 50% of whom log on at least once a day. The average user is connected to 60 different groups or pages.  Do you still need convincing to get started with social media? If these guys can do it, and do it successfully, so can you!

Use these tips to help guide you with a strategy.

Now…commence weekend plans.

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Customer Reviews

You know that little hole-in-the-wall restaurant that you walk by every day? There’s no chance you’d try it out, is there? What if a close friend told you they had the most amazing meal there. Would that change your mind?

This is the premise behind the influx of online customer review sites. Sites like Google Places, Yelp, Gigpark, even Yellow Pages, have jumped into the action because it is apparent that the public is no longer swayed by glossy marketing materials and highly controlled branding. They want the real goods and they want it from reliable sources who don’t gain anything from sharing their opinions.

If you have not already submitted your business to these sites, now is a great time to do it. Once created, you can then send your clients the links to review you instead of asking for testimonials for your website. Read this article to find out which questions to ask to get the best reviews.

Review sites are also a great opportunity to manage and provide customer service. If you receive a negative customer review, reply to it on the same site and state how you plan to rectify the situation. Anyone reading the negative review will respect your transparency and know that you take clients’ disappointment seriously.

Think of review sites like word-of-mouth recommendations (only through a mega phone) and sign up today!

Have you used SeeVirtual Marketing & Photography? We would love it if you would review us! Click here, here, or here to let us know how we are doing.

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Around the Web this Week

Happy Friday Everyone!

If your website was a house, would you list it? Read this to see if it needs some spring cleaning. We love the orange shag rug analogy. (Danko)

Avoid these common mistakes Realtors make when using social media. (Future of Real Estate Marketing)

Are you still unsure about using social media? Apparently you are alone! Check out this video which highlights the mind-blowing statistics on social media usage. (YouTube)

Speaking of, here are some quick tips and an overview of how you can use each of the social media sites to their full potential. (Inman News)

Now get off your computer and go enjoy the sun!

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Social Media and Marketing….Around the web this week

We have decided to start a new weekly blog segment here at SeeVirtual. Every Friday we will comb the web for the best links about social media and marketing for real estate from the past week.

Today is our inagural post!

10 Hard Questions to Ask About Your Corporate Social Media from closingbigger.net’ s Shane Gibson. He also shares some of the mistakes he has made. Hey, nobody is perfect!

– Do you really need to have a strategy for using social media? Do you think before you talk?  Check out the “Definitive Guide to Social Media Strategy Before Tactics” care of the toprankblog.com (that’s Top Rank Blog, not To Prank Blog…we wouldn’t do that to you) to see some of the big players weigh in on the topic.

– Does your site have Facebook “fans” or “likers”? Tomato, tomato…either way, Facebook is making headway in taking over the web! Here are some creative ways to get more fans, er, likes to your Facebook page so you can be part of it all.

– Speaking of, what’s the deal with Facebook’s Open Graph? Are you as confused as everybody else seems to be? See how the Real Tech Guy thinks it’s applicable to Realtors.

We hope you find this segment helpful. Let us know what you think by commenting below. Have a happy weekend!

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