Category Archives: Photography

Great NYTimes – The Appraisals article on Real Estate Photography

This NYTimes.com article gives a good overview of why using professional photography and getting each room shot right is a huge advantage for selling the home especially when it is right next to similar places on an MLS or Realtor.ca. It has a great flash example at the beginning of the article with a before and after slider you can drag to show the difference between using a point-and-shoot camera, which most real estate agents use for their listings, and a professional photographer using proper lighting and photoshop for post-production. Click the link to read on…

To Sell a Luxe Apartment, No Ordinary Snapshot Will Do

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Photo Source: SeeVirtual’s Flickr Stream

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When a picture is worth …. the asking price: Why pro photos will pay off when selling your home

When a picture is worth …. the asking price: Why pro photos will pay off when selling your home

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Perspective is Everything!

When you are shooting an area, you need to pay attention to what is in your frame and play with different angles. Many rooms can look amazing by just changing the point of view. In the samples, the photographer shot straight on and captured not only the living space but the desk, fan and stacked games. This made the room look cluttered and unattractive. By simply zooming in at a different angle and removing some of the clutter, the room now looks more livable and inviting.

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We’ve launched our new viewer!


SeeVirtual360 now has a new updated viewer with outstanding options and a more modern look. The viewer runs on a Flash platform that loads and displays better with the newer software found on today’s computers.

The still photos run on a rotating carousel so you can scroll though the thumbnails and choose what you would like to see, or just let the slideshow run.
You can tab through to see floor plans, location maps and get the WalkScore of the listing neighborhood. There is even a new option for Social Media Networking.
Check this new viewer out at:
http://www.seevirtual360.com/17122

Because we value our customers and the quality product you’ve come to expect from us, we’ve worked hard to give you a marketing tool you can be proud to utilize. You now have a choice between our new modern viewer or our classic viewer, both options run in Flash and both have our the new floor plan layout.

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Put that point and shoot camera away!

Have you ever wondered why some Real Estate images look so much better than others? Skill and equipment! The eye sees differently than the camera does. Your eyes can scan around a room, focus on different spaces and make a smaller quaint room look appealing and warm.

The camera, on the other hand, will capture only what it is capable of seeing, a flat 2 dimensional image that may be under exposed and crooked making your home look small, dark and like it’s sinking into its foundation.

Professional photographers will use the correct equipment to give a wide, level view and a beautifully exposed space. Image Processors take that extra step to even out flaws and show nicely exposed views from natural looking lit rooms. This skill combined with a clean, uncluttered and tastefully staged home can give that wow factor to your listing and bring in more prospective buyers!

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Time-Lapse Studio Setup

Part of creating videos for our customers involves setting up an introductory dialog. First, you book an appointment with our video photographer and discuss what you would like the script to be. You may be shown samples of other introductions as a guide to create how you would like your video to look. The following is a time-lapse of the studio setup and take-down for one such shoot. Enjoy!

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Get the Most Money for your Property

The most recent National Association of Realtors latest survey of home buyer’s and sellers shows where buyer’s first learn about their purchases and what information they value the most when doing their search.

Where buyer’s first learn about their purchases


What buyers find most valuable

The most recent National Association of Realtors latest survey of home buyer’s and sellers shows where buyer’s first learn about their purchases and what information they value the most when doing their search.

The Real Estate Weekly is getting thinner by the month. Major newspapers like the LA Times are dropping their print Real Estate sections. It’s no wonder when you consider where buyers are looking for their next home or property and the depth of information they now expect. A small black and white photo with a price and archaic short hand descriptions, akin to today’s shorthand cell phone texting (e.g. 3 BR, 2 Bath, 1650 sqft, PRICE 2 SELL!!!), just doesn’t cut it. They are expecting professional high-resolution full-color photos, video, voice-over audio describing the look and feel, detailed floor plans, aerial and/or satellite views of the property, and interactive maps with all the local coffee shops, stores, and schools. And they don’t want to have to search everywhere for it; it must be all in one easy to access place before they’ll even consider making an appointment to go and actually see it!

The days of guarding information with the idea that buyers will need to come “see” your property and drive up anticipation in an open house are gone. Buyers will simply pass over your listing and look to the next listing that has lots of good photos as well as all the other information they value. More importantly, they will not be able to get all that information from a magazine, newspaper, classified, or yard sign. There are a number of companies out there who will provide all these services together and ensure that your property is online with all the information that buyers want. It is not expensive to do so: prices range from low-end $100 to high-end $500 including the floor-plan measuring and the works. Your first impression online is extremely important and will set the expectation and experience before buyers actually visit your property. Make sure it will not be an uphill battle to change the first online impression of the buyers and get the price that you want.

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