Monthly Archives: August 2010

Great NYTimes – The Appraisals article on Real Estate Photography

This NYTimes.com article gives a good overview of why using professional photography and getting each room shot right is a huge advantage for selling the home especially when it is right next to similar places on an MLS or Realtor.ca. It has a great flash example at the beginning of the article with a before and after slider you can drag to show the difference between using a point-and-shoot camera, which most real estate agents use for their listings, and a professional photographer using proper lighting and photoshop for post-production. Click the link to read on…

To Sell a Luxe Apartment, No Ordinary Snapshot Will Do

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Photo Source: SeeVirtual’s Flickr Stream

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Filed under Marketing, Photography, Real Estate

Around the web this week…

It’s summer, what can we say? We have been a little MIA about posting, enjoying this beautiful weather and busy with lots of virtual tours! To make it up to you, we have extra terrific links this week to help you increase your online and social media education:

Facebook update: it has now reached 500 million users! Do you think social search is going to change the way people look for things?  Drew Meyers from geekestateblog thinks so.  Facebook has also introduced Questions, a beta product, but soon to be rolled out to everyone. Although Facebook has said the purpose is not meant for advertising or selling, but we think companies will find a way to make it work for them. What do you think? Is there a question you could ask 500 million people that could get you some exposure and sales?

Why bother with social media at all? Unmarketing thinks the “how” of word-of-mouth has changed, but not the “why”.  Read about it here.

Do you read the comments section of a blog post or article? We find it’s here that you will find the best and most useful information! Next time you read an article, take a glance at the comments below to see how others interpreted the article and read some very insightful information. Better yet, be social and post a comment yourself! Include your name and website so people can find you if they like what you have to say.

And finally, advice that we needed ourselves, here are some tips for blogging when you don’t have any time .

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Filed under Around the Web Fridays, Real Estate, Social Media