You know that little hole-in-the-wall restaurant that you walk by every day? There’s no chance you’d try it out, is there? What if a close friend told you they had the most amazing meal there. Would that change your mind?
This is the premise behind the influx of online customer review sites. Sites like Google Places, Yelp, Gigpark, even Yellow Pages, have jumped into the action because it is apparent that the public is no longer swayed by glossy marketing materials and highly controlled branding. They want the real goods and they want it from reliable sources who don’t gain anything from sharing their opinions.
If you have not already submitted your business to these sites, now is a great time to do it. Once created, you can then send your clients the links to review you instead of asking for testimonials for your website. Read this article to find out which questions to ask to get the best reviews.
Review sites are also a great opportunity to manage and provide customer service. If you receive a negative customer review, reply to it on the same site and state how you plan to rectify the situation. Anyone reading the negative review will respect your transparency and know that you take clients’ disappointment seriously.
Think of review sites like word-of-mouth recommendations (only through a mega phone) and sign up today!